Adobe acquiring Video software to push Flash Video
The impact of Adobe acquiring Serious Magic might of interest to anybody doing FLV creation at a consumer level.
Adobe’s is even recognizing YouTube and MySpace use of Flash Video. Is this Adobe’s first acquistion related to Flash technology since their merger, probably not. But either way its cool to see Adobe building upon their purchase of Macromedia.
â€œThe huge momentum behind FlashÂ® Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe’s video business,â€ said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. â€œThe purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices.â€
Another thing to think about is this clearly shows Adobe pushing Flash Video through 3rd party product acquisition and not just creating tools themselves. As most of Serious Magic’s tools are geared for alpha channel at the consumer level, and production level, it will be interesting to see them position these products in the future. I would love to see an simple application for users to create alpha channel FLV’s…